In the most basic sense, Search Engine Optimization (SEO) is the process of optimizing a website to make it as ‘spider friendly’ as possible so that the search engines will properly index it so that this will draw the maximum amount of traffic to the site. The content must be properly constructed so that it is relevant to your keywords and links, making it acceptable to the directory sites as well. (A search engine is a compilation of web site addresses that is indexed by the use of a program usually referred to as robots or spiders, whereas a directory is a compilation of web site addresses that is sorted by people. An example of a search engine is Google. An example of a directory is DMOZ.)
Sounds pretty simple, huh? It’s not. But if your site does not have the proper architecture, is not relevant or is trying to cheat the system (more on that later), you might be lucky to show up 100 pages deep into the SERPs. SEO usually involves attaining a higher ranking in search engines and directories by making appropriate changes to your site code and content to make it more relevant thus, more search engine compatible.
So just how important is it to be seen as a beacon in the eyes of the Yahoos and Googles?
Approximately 80% of Internet users rely solely on search engines and directories to find the information they need. Of these users approximately 85% never leave the first page of the results! Therefore, visibility on the first page in search engines and directories can be critical to the success of your site.
Why Do You Need Search Engine Optimization?
Here are some excellent reasons:
- Major search engines attract more distinct visitors than almost any other Web site. Yahoo! alone boasts 65 million registered users.
- 85% of all Internet user sessions involve someone browsing at a search engine. The traffic you receive is in direct proportion as to where you show up in a search.
- Research has shown that users hardly ever go beyond the top 30 search engine rankings for a single search. It is estimated that the top 30 results receive over 90% of search traffic.
- 68% of people using search engines use multiple words or ‘search phrases’ to narrow down the returned search information.
Another Reason Why :
A new study from NPD Group found that search listings are more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating and inspiring purchases.
In unaided recall, search listings outperformed banners and buttons by three to one.
People finding your site via search engines are more qualified targets for your products and services because they have actively sought out your site by typing a search phrase directly related to your site content. It’s the perfect web site promotion!
With Google today searching more than eight trillion web pages how do you expect people to find your site? Search engines should be your very first method of website promotion. However, there is no way to crack search engines. Achieving a high ranking takes a combination of positioning techniques, patience and quality site content.
Today’s marketer needs to be very conscious of their search engine positioning. If you’re not listed within the first 20 or 30 search engine rankings, you lose traffic. The secret is to use search engine positioning techniques that will rank you higher than your competitors. Remember that the best way to achieve high rankings is to follow the search engine rules. Keep your content useful, improve your link popularity and always monitor your search engine positioning to aim for a higher rank than your competitors. Also, remember to always check that your pages not only rank, but convert.
Driving new traffic and making ’em stick.
Attract new users and keep the old. That’s the basis of any successful advertising strategy. At Envene, in addition to helping you plan and implement your online marketing campaign, we audit your campaign to assure its proper delivery, tracking and optimization. We also provide post-campaign analyses to examine your results. Search engine optimized? Check. Web site optimized? Check. Keywords optimized? Check, and on and on. How do we keep track of all of these elements? We employ several tools to track all activity related to your advertising campaign from the initial click-through to the completed sale. The information we provide shows you not only the traffic, but the rate at which you convert your visitors into multi-return buyers.
- Keyword Strategy
- Link Building
- Content Relevancy
- Site Architecture Optimization