Articles & Insights

Learn how to ask for referrals -- and grow your business

February 22, 2006, 11:14 am

Marketing through referrals is a simple and cheap way to gain new customers. And there are many ways to go about it.

9 things not to have on your Web site

February 22, 2006, 11:08 am

There's no shortage of advice about what you need to put on your company Web site, but there's plenty to avoid as well. Here are 9 tips.

5 reasons to track Web site traffic

February 22, 2006, 9:57 am

Now that you have a company Web site, it pays to track your site's statistics to help assess your customers' actions.

Turn customers into your sales force

February 18, 2006, 10:00 am

Let your satisfied customers be your best sales people. Here are tips for turning customers into advocates.

Is your Web site 'usable'?

February 16, 2006, 10:04 am

Do your customers find your Web site an obstacle course or smooth sailing? Here's how to create a positive customer experience with your Web site.

10 easy steps to a horrible e-commerce site

January 4, 2006, 11:19 am

As a frequent visitor to forums in which people ask for critiques of their new ecommerce sites, I have seen the best and the worst of small business Web development. For the first 1000 posts or so, I was helpful, kind, and supportive when gently pointing out each developer's site issues and how he or she could make the site "the best it could be".

Starting Your Own E-Business: Part 1 - The Plan

September 19, 2005, 12:25 pm

Congratulations — you're thinking of starting an online business. You certainly know how to spot a growth area when you see one. The rest of the economy might be shaky, but e-commerce enjoys rosy predictions for years to come. More and more people are spending more and more money online every year.