February 22, 2006, 11:14 am Marketing through referrals is a simple and cheap way to gain new customers. And there are many ways to go about it. The idea is to find new customers just by asking peers, associates and existing customers to recommend likely prospects for you to target. So what’s the hitch? Few business owners actually ask for referrals. Fewer still ask in the right way at the right time. And even fewer ask for referrals as an…